Design Smith is the creative partnership of Jude and Tina, based in Norfolk. Together they combine bold illustration with thoughtful organisation to create characterful, design-led pieces that celebrate everyday life.

Jude’s work draws inspiration from vintage design, popular culture, and familiar objects, transforming them into distinctive greeting cards, limited-edition prints, paper goods, and tea towels filled with warmth and nostalgia. Her expressive mark-making and confident use of colour bring a fresh energy to classic themes.

Behind the scenes, Tina ensures everything runs seamlessly, balancing creativity with precision. The result is a collection of meaningful, joy-filled designs that spark connection and stir memories while adding personality to modern gifting and home life for the everyday.