Black and white photo of Rex Co-founder Eri

Since 1981, Rex London has been creating colourful, imaginative gifts and everyday essentials designed to bring joy to daily life.

What began as a market stall on London’s Portobello Road, founded by Rob and Eri after discovering unique products on their travels through Asia, has grown into a much-loved brand known for its bright and eclectic style.

From home accessories and storage solutions to thoughtful gifts and playful finds, Rex London believes gifting should be fun, easy, and full of surprise. Their collections are designed to celebrate both big occasions and the small, everyday moments that deserve a little extra joy.

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